WALLACE AND SONS RELAUNCHES TUF ENUF® NATURAL BILGE CLEANER

(ST. AUGUSTINE, FL) — The bottlers of a natural bilge cleaner are banking on a new, redesigned logo to lure in more national distributors of the product.

Wallace and Sons, which has been bottling Tuf Enuf® Natural Bilge Cleaner since 1993, just completed the first ever redesign of this member of the Tuf Enuf® family. It relaunched the labeling for its Tuf-Enuf® All Purpose Cleaner and Degreaser, which is blue, last December.

"The redesign is the result of a lot of feedback we’ve received over the past years from our distributors," said Toni Main, president of Wallace and Sons. "We believe the new label achieves our goal, which was to make the product jump off the shelf to the buyer."

The new label also shows Wallace and Sons’ committment to the orange-scented cleaner despite being faced with a price increase in the ingredient that gives Tuf Enuf® its alluring orange scent. Tuf Enuf® gets its orange scent fromd'limonene, which is derived from crushed orange peels.

"We love our orange product as much as our customers
do," Main said. "We’re actually flattered to be able to say we had an orange-scented product years before a lot of the household cleaners that seem to be popping up everywhere these days."

Wallace and Sons has not passed along to its customers the price increase it received for the growing demand of d'limonene. Tuf Enuf® customers remain as committed to selling the orange cleaner.

Jim Ehll, owner of Tesoro Del Mar, a boat repair and parts supplier in Sarasota, FL, has been using Tuf Enuf® Natural Bilge Cleaner about five years.

"I just pour it right out of the gallon jug and let it sit there in the bilge," Ehll said. "It really freshens up the smells from diesel fuel and anti-freeze, as well as removes those residues. It actually goes in places we can’t see and travels where any liquid has gotten into the bilge may be."

After just one application of Tuf Enuf® Natural Bilge Cleaner, Ehll ends up converting boat owners to Tuf Enuf® faithful because "they end up buying a bottle for themselves," he said. "We also use it for smudgy hand prints. If we ever get a smudge on a boat’s hull or leather seats, we just put a little on a rag and off it goes. We also use it as a hand cleaner."

Environmentally-safe Tuf Enuf® is made from natural ingredients and naturally degrades hydrocarbons and their derivatives. One quart will clean a 30-foot bilge, which usually encompass the smelly engine rooms of larger boats.